“Weight loss” is a perennially popular goal as the new year approaches. While seemingly objective, achieving lasting weight loss often remains elusive.

How can this be?

The focus on weight loss itself often neglects building the machinery that burns fat: building muscle. Additionally, strict diets and excessive cardio combine to create an environment that reduces muscle mass and impairs performance. Sure, weight went down, but for how long and at what cost?

Moving forward, don’t seek “weight loss” – instead build muscle to lose fat. Contact Evidence Based Fitness at info@ebfitness.app to add some muscle to your fitness 2021 fitness goals.